The 1932 Olympics
On July 30, 1932, United States Vice President Charles Curtis declared, “I proclaim open the Olympic Games of Los Angeles, celebrating the tenth Olympiad of the modern era.” A crowd of 100,000 spectators watched as some 1,332 athletes, representing 37 nations, paraded into the stadium. Vice President Curtis pressed a silver button to light the Olympic torch, the Olympic flag was raised, and 2,000 pigeons were released.

Among the United States athletes on the field were Mildred (Babe) Didrikson, Ralph Harold Metcalfe, Edward (Eddie) Thomas Tolan, Helene Madison, and Benjamin (Ben) B. Eastman. Eighteen-year-old track competitor Babe Didrikson won two gold medals and one silver medal. Jim Thorpe, who had won gold in the 1912 games, watched from the presidential box. He was unable to purchase regular tickets because of the personal financial ruin that befell him during the Great Depression.
President Herbert Hoover was unable to attend the Olympics partly due to his preoccupation with ending of the Bonus Army’s Washington, D.C., encampment. In this pre-television era, radio station KHJ provided a service for those who could not attend the Olympics by painting “a word picture of the…events” in its nightly 10 p.m. broadcasts.
The Olympic Village was first instituted at the 1932 Olympics to counteract the effects of the Great Depression and to provide an affordable and convenient place for athletes and officials to eat and be housed. The Los Angeles Times noted that the De Soto Six Sedan from the Fisher Body Company, a part of General Motors, was named the official car of the Olympic Village.

Learn More
- For additional panoramic photographs of the 1932 Olympics and of other sporting events, search the collection Panoramic Photographs using terms such as Los Angeles Olympics, sports, swimming, or rowing.
- Search the Prints and Photographs collections using the subject Olympics to see photographs and posters of the Olympics through the years.
- Search Today in History on names of athletes or athletic events to find more features on sports. Examples include pages on the World Series, Jim Thorpe, Althea Gibson, Kathy Whitworth, and Jackie Robinson.
- Search on radio in the Horydczak Collection to see photos of a variety of early radio models.
- Visit Team USA, the official site of the U.S. Olympic Committee, and the official Web site of the International Olympic Committee .
Henry Ford
Automobile manufacturer Henry Ford was born July 30, 1863, on his family’s farm in what is present-day Dearborn, Michigan. From the time that he was a young boy, Ford enjoyed tinkering with machines. Farm work and a job in a Detroit machine shop afforded him ample opportunities to experiment. He worked successively as an apprentice machinist, a part-time employee for the Westinghouse Engine Company, and an engineer with the Edison Illuminating Company. By then, he was earning enough money to experiment on building an internal combustion engine.
Old Zeke Perkins sold his hogs the other day, The gosh-darned fool threw his money right away; Rode into town, sittin’ on a board, Came home ridin’ in a brand-new Ford!“A Ford Song .” A. Flivver, composer; Boston: G. Schirmer, c1918. Historic American Sheet Music

By 1896, Ford had constructed his first horseless carriage, a gasoline-powered motor car that he named the Quadricyclebecause it ran on four bicycle tires. He sold that vehicle, which was built on a steel frame and had a seat but no body, in order to finance work on an improved model.
Ford incorporated the Ford Motor Company in 1903, proclaiming, “I will build a car for the great multitude.” In October 1908, he did so, offering the Model T for $850. In the Model T’s nineteen years of production, its price dipped as low as $260—without extras. More than 15 million cars were sold in the United States alone. The Model T heralds the beginning of the Motor Age; the car evolved from luxury item for the well-to-do to essential transportation for the ordinary man.

Durin’ war time I got ‘scripted and they sent me to Detroit to work in John Henry Ford’s shops. I was a moulder. I had to stay up there three long years, and Lawd! was I glad to get home.[Jim McDowell]. Adyleen G. Merrick, interviewer; Tryon, North Carolina, April 6-17, 1939. American Life Histories: Manuscripts from the Federal Writers’ Project, 1936 to 1940. Manuscript Division

This film shows what may be the first annual automobile parade. Held on November 4, 1899, in downtown Manhattan, the parade demonstrated at least ten different makes and models, including models with electric and steam-powered machines. Just three years earlier, in 1896, Henry Ford, Charles Brady King, Alexander Winton, and Ransom Eli Olds had each introduced gasoline cars. In 1900, the first National Auto Show was held at Madison Square Garden. Favorite models were the electrics and the steamers. In 1901, newly discovered Texas oil fields lowered gasoline prices. That same year, mass production techniques were introduced into car manufacturing. These two factors would prove to be key in the rapid growth of the American automobile industry.
Ford revolutionized manufacturing—combining precision manufacturing, standardized and interchangeable parts, division of labor, and by 1913, a continuous moving assembly line. By 1914, his Highland Park, Michigan, plant, using innovative production techniques, turned out a complete chassis every 93 minutes—a stunning improvement over the earlier production time of 728 minutes. Using a constantly moving assembly line, subdivision of labor, and careful coordination of operations, the company realized huge gains in productivity.
In 1914, Ford announced his plan to profit share with the workers and began paying his employees five dollars for an eight-hour day, nearly doubling the wages offered by other manufacturers. And, he reduced the workday from nine to eight hours in order to convert the factory to a three-shift workday. Ford’s mass-production techniques eventually allowed for the manufacture of a Model T every twenty-four seconds. His innovations made him an international celebrity.



A Model T Tale
Jane said that Richard used to go out in an old model T Ford roadster and when he would return he would have the rumble seat filled with live alligators, and various animals that he had captured in the Everglades.“Jane Clayton.” Walter A. DeLamater, interviewer; Miami, Florida, January 15, 1939. American Life Histories: Manuscripts from the Federal Writers’ Project, 1936 to 1940. Manuscript Division
Ford’s affordable Model T irrevocably altered American society. As more Americans owned cars, urbanization patterns changed. The United States saw the growth of suburbia, the creation of a national highway system, and a population entranced with the possibility of going anywhere anytime. Ford witnessed many of these changes during his lifetime, all the while personally longing for the agrarian lifestyle of his youth.
In 1927, Ford decided on a plan for his museum. The Henry Ford houses the Henry Ford Museum and Greenfield Village. The complex was dedicated in 1929 and opened to the public in 1933. The Henry Ford Museum contains an important collection of Americana. Greenfield Village is an open-air outdoor village museum that influenced the historic preservation movement. Ford died on April 7, 1947.
Learn More
- Search on automobiles in the collection Historic American Sheet Music to find songs inspired by the invention of the automobile such as “In My Merry Oldsmobile,”” (1905), and “When I Go Automobiling ” in Wilbur Mack’s Song Hits (1907).
- Read the article, “Mass Production by Henry Ford” from the 1926 edition of Encyclopedia Britannica, available in the collection Prosperity and Thrift: The Coolidge Era and the Consumer Economy, 1921-1929.
- Ford’s Model T reached individuals from all walks of life. Search the following photograph collections to see images of Americans with their Model T’s:
- Digital Horizons: Life on the Northern Plains
- Farm Security Administration/Office of War Information Black-and-White Negatives
- Buckaroos in Paradise: Ranching Culture in Northern Nevada, 1945 to 1982
- The South Texas Border, 1900-1920: Photographs from the Robert Runyon Collection
- Detroit Publishing Company
- Prosperity and Thrift: The Coolidge Era and the Consumer Economy, 1921-1929
- American Life Histories: Manuscripts from the Federal Writers’ Project, 1936 to 1940 contains several references to Ford’s automobiles. Search on Henry Ford or Model T.
- Search the collection Historic American Buildings Survey/Historic American Engineering Record/Historic American Landscapes Survey on Henry Ford for many photographs and information on a Ford Assembly Plant and the Henry Ford Bridge, both located in Long Beach, California. The collection also has images of and data pages for the Winton Motor Carriage Company in Cleveland, Ohio.
- Search the pictorial collections for many other images of Henry Ford, as well as that of the Model T and other automobiles. Here you can find an image of a replica of the shop in which Henry Ford began his first automobile.
- Search for Henry Ford, automobile, highway, assembly line, or Greenfield Village in the collections for more topical photos and texts.
- Read the Today in History features on the first automobile race and the Loewy futuristic sports car.
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